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The Art of Home Staging: Your Complete DIY Guide



Today, let's explore the enchanting world of home staging. We have an incredible guide for you, filled with insider tips and tricks for turning your home into a buyer's dream.

Home Staging 101: Tips for Helping Buyers Visualize Their Dream Home

So, you're considering selling your home, but it's still being prepared for the spotlight. That's where home staging comes in – it's like the makeup and wardrobe for your house. The goal? To help potential buyers envision living in your space, make it irresistible and create that emotional connection that seals the deal.

What Is Home Staging?

Home staging is all about enhancing the appeal of your home to make it more marketable. Think of it as a real estate makeover. It's not just about decluttering and rearranging furniture; it's about creating an atmosphere that resonates with potential buyers. You're telling a story with your space, and that story should be "This is your dream home."

Why Do I Need to Stage My Home?

Now, why should you bother with home staging? Here's the deal: staged homes often sell faster and for more money than unstaged ones. When you stage your home, you're showcasing its physical features and selling a lifestyle. Buyers want to see themselves living there, and staging helps them do that.


Pro Tip: When staging your home, think about your target audience. Who are the potential buyers, and what kind of lifestyle are they looking for? Tailor your staging to fit their aspirations.


How Much Does Home Staging Cost?

The million-dollar question (well, maybe not quite million-dollar) is: What's the price tag on this whole home staging gig? Well, it depends. Home staging costs can vary widely based on several factors, including location, the size of your home, and the extent of work needed.


Breaking Down Home Staging Costs

Let's break it down. You have the DIY approach on one end of the spectrum, which is affordable. You might be spending a few hundred dollars on paint, minor repairs, and stylish accessories.

On the other end of the spectrum, you could be looking at several thousand dollars if you decide to go with a professional stager to stage an empty luxury home. This includes not only their expertise but also rental furniture and decor. The price might seem steep, but remember, you're investing in a quicker sale and a much higher potential selling price.


What Is the Home Staging Process?

Alright, you've decided to dive into home staging. But where do you start? The home staging process involves several key steps:


Declutter and Clean:

Before you can start making your home look fantastic, you've got to clear out the clutter. Think of it as prepping the canvas for a masterpiece. Remove personal items, excessive furniture, and anything that takes up space. Then, give everything a good scrub. Cleanliness is key. This is probably the most important step of all. Think of it this way: if your home is messy, cluttered, or not very clean, these are all distractions your buyers will have to look past to envision themselves living here. Regarding staging, job number 1 is to remove any barriers that may hinder a buyer from imagining themselves living in your home.


Minor Repairs:

It's time to tackle those little repairs you've been putting off. Leaky faucets, loose handles, and squeaky doors are all on the hit list. Fixing these issues ensures that your home isn’t showing any immediate red flags that might turn off potential buyers.


Arranging Furniture:

This is where the magic happens. Rearrange your furniture to create flow and balance in each room. The goal is to make your space open, inviting, and functional.


Adding Finishing Touches:

It's all about the details. By adding stylish accessories, artwork, and decor, you can inject personality and style into your staged home.


Setting the Mood:

Think about lighting, scents, and ambiance. Soft lighting can create a cozy atmosphere, while pleasant aromas like fresh-baked cookies or a touch of lavender can make your home feel welcoming.


Now, let's dive into some expert agent tips:


1. Start With Curb Appeal

First impressions count, and that starts at the curb. Give your front yard some TLC by trimming bushes, planting flowers, and ensuring your walkway is inviting. Although this isn’t technically staging, having great curb appeal offers a great introduction before buyers enter your home.


2. Stage Every Room With a Distinct Purpose

Each room should have a clear purpose. If your spare room has become a catch-all, transform it into a home office or a cozy reading nook.


Pro Tip: Create "vignettes" in each room. These are little scenes that showcase how the space can be used. For example, set up a small breakfast nook in the Kitchen or a cozy reading corner in the living room. Even if these vignette settings aren’t how you normally use the space, they plant the seeds of potential in the minds of your buyers.


3. Home Staging Tips That Make Any Room Feel Larger

Mirrors are your secret weapon here. They can make a room feel more spacious by reflecting light and creating the illusion of depth. In addition to adding mirrors, eliminate unnecessary furniture and clutter. Having too many things in a room makes it feel small, but a simple minimalist setup can make even a small room feel more spacious. When my wife and I purchased our first condo, both the living room and second bedroom felt small because they were obstructed by a giant work desk in the living room and a full-size arcade machine in the second bedroom. However, when it was time for us to sell, eliminating these bulky items, combined with well-placed and select furniture, meant that the home felt much larger than before.


4. Keep It Light With Floating Shelves

Floating shelves are a fantastic way to add storage and display items without wasting precious floor space. They give your home a modern, airy feel. This option is a double whammy since it tackles two problems for potential buyers: lack of space and lack of storage.


5. Break Up Books on Shelves

When staging bookshelves, mix it up. Arrange books horizontally and vertically, and intersperse them with decorative items like vases or framed photos. Too many books on a shelf can feel cluttered, but fewer books with a few decorations can add to your minimalist, spacious vibe.


6. Add Seating to the Primary Bedroom

The primary bedroom should feel like a luxurious retreat. A comfortable chair or bench can make the space feel more inviting. If someone really likes the space, they may even sit down for a bit and imagine what it would be like to live here and how they might decorate or organize it. When one of my clients does this, it usually means we're going to write an offer!


7. Remove the Clutter, Not the Personality

Yes, decluttering is crucial, but don't strip away all the personality from your home. Leave a few tasteful, personal touches, like framed pictures or unique decor items. Just make sure it isn’t too personal. Nice pictures or photos are great. Family photos might be too personal and could pull buyers out of imagining this place as their future home.


8. Invest in a Few High-end Staging Accessories for the Kitchen

The Kitchen is often the heart of the home. If you want to take it to the next level, consider investing in a few high-quality accessories, like a stylish coffee maker or a set of designer cooking utensils, to make it pop.


9. Use Large Potted Plants to Fill in Empty Spaces

Potted plants can add life and color to your space. Use large statement plants to fill in empty corners or create visual interest. Remember, though, not to make your home feel cluttered. This is typically a move best reserved for larger homes with lots of space.


10. Paint the Walls with Muted Colors and let the Furniture Pop

Neutral paint colors create a versatile backdrop for your furnishings. Use accent pieces, like colorful throw pillows or art, to add pops of color and personality. This way, you aren’t overwhelming potential buyers but leaving room for them to imagine their designs and decorations.


11. Use Art and Coffee Table Books to Build the Fantasy

Artwork and coffee table books can set the tone and create a cohesive theme throughout your home. They also give buyers a sense of the lifestyle they could enjoy in your space.


12. Paint Kitchen Cabinets

If your kitchen cabinets look tired, a fresh coat of paint can work wonders. Opt for a neutral color to appeal to a broader range of buyers. Although this is more in line with minor renovation than staging, painting is a low-cost, high-return-on-investment project that can really add to your resale value.


13. Replace Handles & Drawer Pulls in the Kitchen

It's amazing how changing out the hardware on your kitchen cabinets can modernize the entire space. Go for sleek, contemporary handles and drawer pulls. While this DIY renovation isn’t essential, it can also add to your resale value in the right circumstances.


14. Accessorize the Bathroom

Pay attention to the bathroom. Add spa-like touches like fluffy towels, scented candles, and stylish shower curtains.


15. Go Gender-neutral When Staging Children's Bedrooms

Children's bedrooms should be neutral in decor to appeal to a broader range of buyers. Keep it simple with gender-neutral colors and decor. Although it may be fun to paint your children’s bedrooms with pastel colors, remember that you may need to paint them back to a neutral color if you want to sell in the future.


16. Refinish Damaged or Heavily Worn Hardwood Floors

If your hardwood floors have seen better days, consider refinishing them. A fresh finish can make your entire home look more appealing. Again, this goes beyond the scope of simply staging, but this type of renovation can make a substantial difference if your home needs it.


17. Stage the Front Entrance of the Home

The front entrance sets the tone for the whole showing. Make sure it's welcoming and inviting. A fresh coat of paint on the front door, a new welcome mat, and some potted plants can work wonders.


18. Use Virtual Staging

In this digital age, virtual staging is a game-changer. It allows you to digitally furnish and decorate your space for online listings, helping potential buyers visualize the potential of your home. Although I will typically recommend traditional staging in most instances, digital staging is a practical option for those without the time and money required to do a full staging job. It's also handy if you've already moved everything out of the home and don't have any base furniture and decor to work with.


What Not to Do When Staging

Now, let's talk about what not to do when you're staging your home:


Don't Forget About Pets

While your pets might be your best friends, not everyone shares the same sentiment. Some people have allergies or aren't pet people. Before showings, remove any evidence of pets, including food bowls, litter boxes, and pet odors.


Don't Go Overboard With Repairs

Addressing necessary repairs is essential, but going overboard on major renovations might not pay off. Focus on fixes that improve the overall appearance and functionality of your home. The biggest sore spots that have to be addressed. You want to focus on major issues that represent an imminent threat to potential buyers (i.e., a leaking roof) and minor aesthetic issues that would stick out as an eyesore yet are quick and cheap to fix. What you don't want to worry about are major capital investments that will cost a lot of money and may go entirely unnoticed. If, for example, your 1980s home has original aluminum double-pane windows, replacing every window with new vinyl windows would be extremely expensive, without adding much resale value compared to the much higher renovation cost.


Don't Skip the Deep Clean

A dirty home is a big turn-off. Make sure every nook and cranny is spotless. If you can't do it yourself, consider hiring professionals for a thorough, deep clean.


Don't Go Crazy With Themes

While adding personal touches is excellent, avoid going overboard with themes. You want your home to appeal to a wide range of buyers, and that's hard to do with a space that exemplifies dramatic themes.


Don't Over-stage

Less is often more in the world of home staging. Avoid cluttering your space with too much furniture or decor. The goal is to make your home feel open and inviting, not crowded.


Where the Pros Shop:

Now, let's talk about budget-friendly staging resources. If you're looking to spruce up your space without breaking the bank, here are some places to shop:


eBay: eBay is a treasure trove of new and vintage decor items. You can find unique pieces that fit your style and budget.


Craigslist & Facebook Marketplace: Remember to consider these platforms for scoring secondhand gems locally. You can find everything from furniture to decor items.


Winners & Pottery Barn: These retailers often have clearance sections where you can find stylish pieces at discounted prices.


IKEA: IKEA is a go-to for affordable, modern furniture and decor. You can mix and match pieces to create a cohesive look.


Etsy: Etsy is a fantastic resource for handmade and unique decor items that add character to your space.


LiveAuctioneers: If you're into vintage finds and unique collectibles, LiveAuctioneers hosts online auctions worldwide. It's like a virtual treasure hunt.


Your Own Home: Last but not least, remember to shop your own home. Move things around, mix and match, and get creative with what you already have.


Conclusion


So there you have it, folks – a complete guide to home staging. With these tips and tricks, you'll be well on your way to making your home the star of the real estate market. Remember, it's all about creating that emotional connection with buyers, helping them see the potential, and turning your space into their dream home.


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I am a Victoria-based local realtor with eXp Realty. My commitment to honesty, integrity, loyalty, and hard work have been essential pillars for me because they drive a high standard of excellent service for my clients. Helping you realize your dream is my goal!


I service Vancouver Island, but my focus is on Victoria, Sooke, Saanich, Malahat, Shawnigan Lake, Cobble Hill, Duncan, and the rest of the Cowichan Valley.



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