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The Top 5 Factors for Selling Your Home in 2024





Alright, folks, if you're considering selling your home in 2024, there are some important factors to remember. Selling your home can be a wild ride, and I'm here to guide you through the five most crucial factors to remember. Buckle up; this will be a real estate study worth remembering.


Factor 1: Price - The Holy Grail of Home Selling

Let's start with the holy grail of home selling: the price. Imagine this: every single home will sell if it's priced correctly. It's like having a magic wand in your hand; if you wave it just right, you'll open doors to potential buyers.


Now, we're not talking about throwing a random number out there. No, that's not how you win this game. You need to find the sweet spot, the Goldilocks zone. Not too high, not too low – just right. How do you do that? Well, you've got to become a Sherlock Holmes of the real estate world.


Start by researching what similar homes in your area are going for. Look at recent sales, compare the features, and take notes. But here's where it gets interesting: talk to a local real estate expert. You know, someone who knows the market like the back of their hand. These pros are worth their weight in gold.


See, they'll help you navigate the tricky waters of pricing. They'll factor in market trends, demand, and your home's unique features. You don't want to leave this to chance. Trust me; it's worth every penny you spend on their expertise.


Factor 2: Availability - Be There or Be Square

Alright, let's switch gears to factor number two: availability. It might not seem like a big deal, but trust me, it's a game-changer. Picture this: you're all set to sell your house, but your schedule is tighter than a drum. You can't just say, "Sorry, the house is off-limits from 9 to 5." Nope, that's different from how you play this game.


You've got to be flexible, my friends. Buyers come in all shapes and sizes, with different schedules. Some might be working night shifts; others might be on a tight timeline because they're relocating. You want to make it easy for them to see your place.


That means accommodating showings at odd hours sometimes. It may be inconvenient, but it can be the difference between a sale and a missed opportunity. Remember, you're not just selling a house but a lifestyle. Where possible, be ready to show that lifestyle at a moment's notice. This may not always be an option if you have tenants or a tight family schedule. However, the more flexibility you can give to your listing agent, the better you'll do (i.e., working with your tenants to book short notice requests or reworking your schedule to be flexible around last-minute bookings).


Factor 3: Marketing - Get Your Home Out There

Discuss marketing, the secret sauce that can make or break your home sale. You've got to get your home into your local MLS (Multiple Listing Service). Think of it as the epicenter of the real estate universe. It's where buyers and real estate agents find their dream homes.


You know how they say, "If a tree falls in a forest and no one's around to hear it, does it make a sound?" If your house is for sale and not on the MLS, is it even for sale? It's like throwing a party but not sending out the invites. Nobody's going to show up!


So, get your listing on the MLS and watch the magic happen. It's like opening the floodgates for potential buyers and real estate agents actively looking for homes in your area. Your property will get the exposure it deserves.


Factor 4: Show Ready - Cleanliness is Next to Godliness

Alright, folks, let's roll up our sleeves and talk about show readiness. You want your house to shine like a diamond in the rough. Cleanliness is next to godliness, which couldn't be more accurate in real estate.


Imagine this scenario: you walk into a home, and it's a cluttered mess. Dirty dishes in the sink, clothes strewn across the floor, and dust on every surface. For most buyers, a messy home is difficult to look past. You need to feel inspired to make an offer.


When your home is on the market, you're not just selling a property but a dream. You want potential buyers to walk in and feel like they've just entered their future. That won't happen if they feel like they're invading your personal space.


So, declutter, clean, and depersonalize. Pack away family photos and keepsakes. You want the buyers to envision themselves living there, not feeling like guests in your home. And, for heaven's sake, fix those minor issues. Leaky faucets, squeaky doors, and burnt-out light bulbs might seem trivial, but regular care and maintenance convey that you must take care of the place.

First impressions matter. You've got one shot to wow them, so make it count.


Factor 5: The Little Things - It's All About the Details

Now, let's talk about the little things – the details. These can make or break a deal. Remember, every home will sell if priced correctly, but the details make buyers fall in love.


Think about it. You walk into a beautifully staged home. The paint is fresh, the fixtures are modern, and there's a warm, inviting atmosphere. You can practically see yourself living there, can't you?

Those minor, inexpensive upgrades can turn a house into a dream home. Fix that chipped paint, replace the outdated fixtures, and consider minor renovations if they fit your budget. Trust me, it's an investment worth making.


And remember, the devil's in the details. Light some scented candles, set the mood with soft music, and make your home feel inviting. Maybe even bake some cookies for the showings – nothing says "home" like the smell of freshly baked cookies. You want buyers to feel like they're not just buying a house but a lifestyle.


Bonus Consideration: Evaluate the Market!

The above are the elements that you can directly control when you're ready to sell. However, one essential factor is entirely outside our control, and this is the most important factor. What is the market doing? Almost anyone can get good money for their property if the market is hot. A skilled agent can sell it for more, but you probably won't have an issue in most cases. However, in a cold market, even a perfect execution of all the above factors combined will only go so far. If the overall market is slow, don't expect to be the stand-out property selling over asking. Instead, if you have to sell during a cool market, be ready for price reductions and a longer listing. If the market is just starting to turn and you must sell now, it's often best to get ahead of the market by dropping your price early to sell now before a cooling market forces you to sell for less later. However, the best advice I can give any potential seller is to let the market do the heavy lifting. If you're in a cool market and don't need to sell right now, it's usually best to wait for the return of a stronger market. Time and the trend are your friend, meaning you can often make more just be waiting than by any combined marketing and staging activities.


While the right actions can net you a lot more money in any market, sometimes the best action is no action. The current Canadian real estate trend in early 2024 is market weaknesses, followed by a gradual forecasted return to rising demand. So, if you are considering selling in 2024, you may want to wait until later in the year after interest rates decline and buyer demand returns.



The Bottom Line

So, there you have it, my friends, the five most important factors when selling your home. Price it right, be available, market it like a pro, make it show-ready, and pay attention to the little things. And last, but not least, make sure to let the market do most of the heavy lifting. When you get all these factors working together, you're setting yourself up for success in the real estate game.


But here's the thing: don't stress too much. Selling your home can be a wild ride, but with the right approach and a little help from a professional, you've got this. So get out there, make it happen, and prepare for your life's next chapter. It's going to be an adventure, my friends. And remember, whether you're buying, selling, or just along for the ride, the real estate game is full of surprises, so stay open to different possibilities.


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I am a Victoria-based local realtor with eXp Realty. My commitment to honesty, integrity, loyalty, and hard work have been essential pillars for me because they drive a high standard of excellent service for my clients. Helping you realize your dream is my goal!


I service Vancouver Island, but my focus is on Victoria, Sooke, Saanich, Malahat, Shawnigan Lake, Cobble Hill, Duncan, and the rest of the Cowichan Valley.



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